August 08 2023 | Product Marketing Resources by Product Marketing Hive
Product marketers greatly benefit from good competitive intelligence in understanding market dynamics and the competitive landscape.
In this issue of our monthly newsletter, we will focus on
product marketing and competitive intelligence
. We will share resources and tips on the role of product marketing in competitive intelligence, how to build a minimum viable competitive intelligence program.
Take advantage of our articles, templates and free training to unlock the full potential of product marketing!
If you are interested in featuring your product marketing stories with us, please contact Louise in our Slack or reply to this email.
Insights
How to Start Your First Efficient Competitive Intelligence Program
Competitive intelligence is an essential component of any business strategy, regardless of its size or industry. However, it can be challenging for organizations with limited financial resources to invest in comprehensive CI programs. Dejan Gajsek, CEO at Grow + Scale, emphasizes that even on a shoestring budget, there are still effective ways to gather competitive intelligence. In this article, Dejan shares the principles and steps that they uses at Grow and Scale to help thier clients secure their first competitive enablement victories.
Featured Insights
Positioning Done Right
Are You Marketing Your Competitor’s Product?
Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between these two ingredients depends on your market and your company’s position in that market. In this article, Crispin Read, founder and CEO of Product Marketing Edge, discusses different positioning strategy for different players in a competitive market.
Featured Podcast Episodes
Adam Houghton, Vice President of Customer Success at Klue
Dave Kellogg, Executive In Residence at Balderton Capital, Principal at Dave Kellogg Consulting, Author of Kellblog
Dejan Gajsek, CEO and Co-founder at Grow + Scale
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