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Insights
SAIL Framework to Ace Your Next PMM/PM Job Interview
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As Phyllis Njoroge had been practicing for job interviews, she felt as if the common STAR method (Situation, Task, Action, and Result) left something to be desired in demonstrating the experience and value. As a result, she developed the SAIL framework for interview questions, with the letters being an abbreviation for Situation, Action, Impact, and Learnings.
"Positioning is the single largest influence on the buying decision."
Featured Podcast Episode
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In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program.
Free training
Positioning for Advantage
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Positioning for Advantage is a framework for messaging and positioning that is well-suited to B2B technology companies that are challengers in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.
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