Upcoming Events
December 15 9:00AM Pacific Time
Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.
PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.
Join us to understand what product marketers should expect in 2023 and how they should prioritize.
Insights
Getting Started With a Win/Loss Analysis
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This is the first part of a three-part series that explores how to plan and implement one of the key tools of modern marketing success – the win/loss analysis.This article details the basics – what, why, and how of a win/loss analysis.
Featured Podcast Episode
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In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way.
Free training
Positioning for Advantage
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Positioning for Advantage is a framework for messaging and positioning that is well-suited to B2B technology companies that are challengers in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.
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