For a good Laugh
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Insights
How to Break into Product Marketing without Experience or a Network
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Treat the task of applying for a new job as a product marketing project, with you as the product and your future employer as your customer.
Breaking into product marketing without experience is not easy. Felicity Coghlan, product marketing executive at Triptease, shares her experience and new perspective.
"A brand is not owned by the company, but by the customers who draw meaning from it. Your brand isn’t what you say it is. It’s what they say it is."
Featured Podcast Episode
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Laura is the senior director of product marketing at Verblio, and she is a passionate product marketer with great experience in strategic marketing, pricing, and growth.
Here are some of the topics we cover in this episode:
the common B2B SaaS pricing and packaging models
the advantages and disadvantages of the tiered pricing plans
how to communicate the pricing changes
should you differentiate based on pricing
practical advice on how to DIY your pricing and packaging
how to benchmark your pricing
INSIGHTS - featured member
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We would like to welcome Kelly Drozd as PMM Hive’s featured member! Kelly joined PMM Hive very early on when the community was first founded. Having worked in various industries, she has quite a range of experience under her belt. Currently, she is the Product Marketing Manager at Atlassian on the Jira Software team.
Kelly is an enthusiastic advocate for Agile marketing. She believes that Agile practices can empower marketing teams to make better decisions and adapt to customer needs that will help solve customer problems.
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