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Insights
DIY Packaging and Pricing Guide
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"Taking a rigorous look at your monetization strategy, whether or not you are able to invest in outside help or know how to do it perfectly today, allows you to preempt pricey mistakes and gain a competitive edge."
All companies must make decisions about both their packaging and their pricing. Laura Smous shares this step-by-step DIY packaging and pricing guide with an editable template to help you get started.
"Ultimately, every benefit is based on two fundamental emotional drives, pain and pleasure, and two fundamental material benefits, time and money."
Featured Podcast Episode
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Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally.
INSIGHTS - featured member
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We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior Director of Product Marketing at Verblio.
Laura is a seasoned product marketer, specializing in product strategy, pricing and packaging, growth strategy, and much more. With over 20 years of SaaS experience blended with a passion for product marketing and data, Laura is a powerhouse of knowledge on the intersection of marketing and technology.
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