June 06 2023 | Product Marketing Resources by Product Marketing Hive
Product marketers enter product marketing from a wild range of backgrounds.
The diversity of experiences and expertise contributes to the richness and multidisciplinary nature of product marketing.
In this issue of our monthly newsletter, we will focus on
careers in product marketing management
. We will share will be sharing resources and tips on how to get into product marketing, what it takes to excel as PMMs, how product marketers can advance into other roles such as product or marketing leadership.
Take advantage of our articles, templates and free training to unlock the full potential of product marketing!
If you are interested in featuring your product marketing stories with us, please contact Louise in our Slack or reply to this email.
Insights
Don't Be the Misunderstood Product Marketer
Effective product marketing sits at the center of achieving sustained product success for every company. Yet while product marketing is one of the most crucial marketing functions, it’s also widely misunderstood. A product marketer can help influence how an organization thinks about its growth levers strategically – not just transactionally. In this article, April Rassa, product marketing consultant at Aventi Group, details three areas you can focus on to demonstrate your strategic prowess.
Featured Stories
John Kreisa, CMO at Couchbase
Brian Martell, Head of Product Marketing at MosaicTech
Nishanth Kadiyala, Product Manager at Walmart Connect
Clayton Pritchard, Director of Product Marketing Constant at Olivine Marketing
Tejas Kinger, Product Marketing and Customer Engagement at Plum
Free training
Positioning for Advantage
Positioning for Advantage is a framework for messaging and positioning that is well-suited to B2B technology companies that are challengers in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.
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