May 02 2023 | Product Marketing Resources by Product Marketing Hive
Win/loss analysis
is an essential practice that can help businesses gain valuable insights into their sales performance.
In this issue of our monthly newsletter, we will be sharing resources and tips on how to conduct a successful win/loss analysis, as well as exploring related topics of customer research and feedback.
Take advantage of our articles, templates and free training to unlock the full potential of product marketing!
If you are interested in featuring your product marketing stories with us, please contact Louise in our Slack or reply to this email.
Insights
A Step-by-Step Guide to Win/Loss Analysis
Done right, conducting win/loss analysis is one of the most critical tasks a product marketer can perform when it comes to acquiring and retaining customers, thus growing business efficiently and effectively. In this three-part series, Anita Raj, the Vice President of Product Marketing at ThroughPut, details the basics – what, why, and how of a win/loss analysis.
Featured Podcast Episode
This is Product Marketing Podcast
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations.
Free training
Positioning for Advantage
Positioning for Advantage is a framework for messaging and positioning that is well-suited to B2B technology companies that are challengers in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.
Join PMM Hive
