September 19 2023 | Product Marketing Resources by Product Marketing Hive
Moving from a single product to a product portfolio represents a significant company expansion and evolution.
In this issue of our monthly newsletter, we will focus on
product marketing and product portfolio strategy
. We will share resources and tips on guiding the strategic decisions.
Take advantage of our articles, templates and free training to unlock the full potential of product marketing!
If you are interested in featuring your product marketing stories with us, please contact Louise in our Slack or reply to this email.
Insights
The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
There’s a time in the product lifecycle when the product has found its target market. This is the point where product marketing can excel by identifying repeatable revenue and scaling that revenue to drive growth for the product. In this article, Dave Panek, partner at Aventi Group, examines how strategic product marketers can take a lead role in driving growth for a product that instills product/market fit.
Featured Insights
The Second Product Problem
How to create a successful second product
Some very successful companies that have had a tough time coming up with a second successful product. The second product problems are not the exception; they are the rule. In this article, Crispin Read, founder and CEO of Product Marketing Edge, addresses the question of getting a second product out of the door that has the potential to be successful.
Featured Podcast Episodes
Axel Kirstetter, Vice President Global Product Marketing at Guidewire Software
Dave Panek, Partner at Aventi Group
Clement Kao, Founder of Product Teacher and co-founder of Product Manager HQ
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