Marketing QUIZ
🥂 What’s a marketer’s favorite drink?
FEATURED EVENT RECORDING
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
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The lengendary Dave Kellogg and Crispin Read discussed the differences in marketing approaches for hot markets vs. cold markets.
How do you know if you are in a hot market? They talked more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios.
Free training
Positioning for Advantage
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Positioning for Advantage is a framework for messaging and positioning that is well-suited to B2B technology companies that are challengers in a competitive market.
The framework emphasizes competitive differentiation as the anchor to product positioning. It is a proven framework that has been used by many of the world’s most successful technology companies.
"The ability to learn faster from customers is the essential competitive advantage that startups must possess."
INSIGHTS - FUNDAMENTAL
What is product marketing?
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An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look like this.
It is not the Venn diagrams that you see everywhere. Product marketing is the business of product management. It is the subset of product management that is most concerned with the commercial success of a product rather than its construction.
Event Recordings
Strategy
Dave Kellogg and Crispin Read discussed the differences in marketing approaches for hot markets vs. cold markets.
Leadership
John Kreisa, CMO at Docker, and Crispin Read discussed how to get started in product marketing, what it takes to excel as a PMM, and how product marketers can advance into other roles such as product or marketing leadership.
Leadership
Bruno Aziza, Group VP at Oracle, and Crispin Read talked about how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to reshape the direction of the Oracle Analytics strategy and its entire go-to-market.
Marketing QUIZ
🥂 What’s a marketer’s favorite drink?
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